26 January 2010

Giorgio Armani Menswear Collection

Giorgio Armani Menswear Collection FW 2009-10

Now is a runway show the only way to view a designer's collection? In the past a limited number of celebrities, journalists, retailers, and stylists were able to see these shows live. In Milan and Paris the excitement of the Fall Winter 2010 fashion week presentations was live stream.

When it comes to engaging audiences and creating a desire to consume, the trend towards broadcasting shows online has picked up with the latest season of collection presentations. With selling a lifestyle many designers are competing to create compelling content on the Internet.

Fashion Designers have so many other options besides the catwalk. Presenting a fashion collection has widened as technology and the marketplace changes. The fashion industry is embracing technology that is branding in the digital age.

Giorgio Armani Menswear Collection

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